Stand out from the crowd
Same old format for the past 50 years
Most ads still follow the "This is what we got or do & this is where we are format"
We need to move on. Consumers are on Social media, time poor & in information
overload. Phrases like 'ad weary' are starting to emerge & they are 'tuning out' or
worse, they are looking at the Tablet that's sitting on their lap, not your TV ad!